A snippet of Kanye West’s new song “God Level” is featured in another adidas ad. As the World Cup kicks off today adidas “The Wake Up Call: all in or nothing” hit the web and it features international soccer stars such as Messi, Alves, Suarez, Ozil, RVP and more. Watch above.
adidas and Kanye West bear the first fruits of their collaboration. The shoe company recently released a visual for the “The Dream: all in or nothing” campaign for the 2014 World Cup in Brazil which features a new Yeezy track presumably titled “God Level.” The dark-toned score sounds Yeezus inspired. The ad also features soccer notables Lionel Messi, Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie, and David Villa. Peep the full track, here. West’s fist shoe collaboration with adidas is slated to drop next spring.