Producer Bobby Johnson Credits His Success To Twitter
Bobby Johnson, the German producer behind Que’s massive club banger “OG Bobby Johnson,” sat down with MercyHope Productions for their Blueprint Minute series, and spoke about the effect of the Internet on his career behind the boards. Johnson—real name Adrian Brusch—had worked with underground artists like Jose Guapo, Tree and Ransom, but never truly broke through into the mainstream until he laced up that particular beat for Que, then an Atlanta upstart with a regional base but no national attention. Johnson hit up Que on Twitter, sent him the beat, and the two had a banger on their hands.
“Twitter and the social networks really, so to say, broke down the ‘stars,’ the celebrities,” Johnson says in his Blueprint Minute. “Many of them, they actually get real, because you get to interact with them, or at least you get the illusion.”
After being inspired by the energy of A$AP Ferg’s “Work (Remix),” Johnson got the melody of “OG Bobby Johnson” stuck in his head, and crafted the rest of the beat from there. He’d heard Que’s “Young Hitta,” a local hit for the ATLien, and reached out via the Internet to collaborate.
“Fifteen years ago, I wouldn’t have been able to contact [Que],” Johnson says, referencing the effect of social media on the current music industry. “Without Internet, without Twitter, without social networks, we wouldn’t be sitting here.”
Check the video above, and see more recent installments of the Blueprint Minute series—featuring the likes of Zaytoven, K Camp, DJ Scream, Que, Metro Boomin, D. Rich, Dun Deal, Drumma Boy and DJ Spinz—right here.