Back in late December 2013, a report done by celebrity branding expert Jeetendr Sehdev for Business Insider indicated that Jay Z's trademark is on the descent. At that time it seemed farfetched that the legendary career Hov has could ever be tainted. The Brooklyn native rags-to-riches story is one admired by both hip-hop fans and MCs alike, sort of making him invulnerable. However since the beginning of 2014, people have been taking shots at the hip-hop giant.

The latest is New York MC Papoose calling out Jay Z stating he “would like to see [Jay Z] come out there and do something positive for the people.” Now Pap is not the only one. Rappers, major sports leagues and major publications have all taken shots at Hovito. Here's a list of the most recent ones.

 

Drake

Drake and Jay Z have been going back in forth ever since Drake's Rolling Stone feature in which he comments on Hov's love for fine art. "It's like Hov can't drop bars these days without at least four art references!" Drizzy said in the story. "I would love to collect at some point, but I think the whole rap/art world thing is getting kind of corny." Jay Z responded on Jay Electronica's remix of "We Made It" rapping "Sorry, Mr. Drizzy, for so much art talk/Silly me rappin' 'bout shit that I really bought."

A couple of weeks ago during a first-round NBA playoff game between the Toronto Raptors and New Jersey Nets, Drake stuck a jab at Jay Z saying he was "somewhere eating a fondue plate." Did Jay fire back on DJ Khaled's "They Don't Love You No More" single? Probably.

Major League Lacrosse

On DJ Khaled’s “They Don’t Love You No More,” Jay Z raps over the Mike Zombie-produced record, “Haters wanna ball, let me tighten up my drawstring/Wrong sport, boy, you know you soft as a lacrosse team.”

Major League Lacrosse issued a statement calling out Hovito saying, "We don’t think Jay Z knows what he’s talking about when he calls lacrosse ‘soft,’" and, "Mr. Carter would not last one minute on a lacrosse field during a match, and he is more than welcome to come to any of our games and try.”

Papoose
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Papoose

Papoose is very adamant that he's better than Jay Z. He told New York Daily News that “Nobody is better than me—Jay Z, nobody,” and even went as far as saying that he is the king of New York. He followed up that interview with a sit-down with Vlad TV to reaffirm he believes that lyrically Jay Z is not on his level.

Five Percent Jay Z
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Five-Percent Nation

Hov was seen wearing the Five-Percenter pendant on his chain while courtside at a Nets game. A Five-Percent Nation representative was interviewed by the New York Post where he refuted the idea that Jay Z is a member.  “Jay Z is not an active member—no one has vouched for him,” Saladin Allah told the Post. “It was always understood that you don’t wear the ­regalia if you don’t totally subscribe to the life.”

?uestlove

?uestlove comments on Jay Z's plush lifestyle and how his lyrics negatively affect the Black community as a whole in his latest essay on Vulture.

New York Post

Naomi Schaefer Riley of the New York Post blasted Jay Z and called him a "poor excuse for a husband" after his performance with his wife Beyoncé at the 2014 Grammy Awards.

Dame Dash

Dame Dash Dame criticized Jay Z’s choice of company saying that his Hov's new friends are around him only for monetary gain.

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