Wiz Khalifa’s Under The Influence Tour Came Together Like A Puzzle
Since the tour's inception, Schwartz has guided the number of shows on the Under The Influence Tour from an initial 10 two years ago to 20 last year, and with 22 dates on deck for this summer, the tour just keeps on growing, bringing a wide-ranging lineup for every type of hip-hop fan each time they hit the road. For the third installment of the tour, Schwartz has enlisted the likes of Tyga, Jeezy, Rich Homie Quan, Sage The Gemini, Ty Dolla $ign, Iamsu! and Mack Wilds alongside headliner Khalifa (the lineup and tour dates can be found here).
With this year serving as the tour's biggest undertaking to date, there’s plenty to suggest that the Under The Influence Tour will topple the attendance and revenue numbers from previous years. XXL spoke to Schwartz, who gave an in-depth look into how this tour came together, his criteria for artists seeking to make his bill, his most difficult challenge and which artists he sees with the biggest potential to break out after this tour. —Carl Lamarre