The daunting task of masterfully constructing a hip-hop tour takes time and precision. For The Agency Group's seasoned booking agent Peter Schwartz, however, it's just another day at the office. With an astute resume that includes handling bookings for Wiz Khalifa, Macklemore, Big Boi, A$AP Rocky and Method Man, to name a few, Schwartz knows what it takes to assemble a tour. And after nearly 20 years in the industry, the creation of Wiz Khalifa's Under The Influence Tour in 2012 has become one of his biggest recurring accomplishments, with his strong-minded business acumen leaving him the envy of many agents in the business.
Since the tour's inception, Schwartz has guided the number of shows on the Under The Influence Tour from an initial 10 two years ago to 20 last year, and with 22 dates on deck for this summer, the tour just keeps on growing, bringing a wide-ranging lineup for every type of hip-hop fan each time they hit the road. For the third installment of the tour
, Schwartz has enlisted the likes of Tyga, Jeezy, Rich Homie Quan, Sage The Gemini, Ty Dolla $ign, Iamsu! and Mack Wilds alongside headliner Khalifa (the lineup and tour dates can be found here
With this year serving as the tour's biggest undertaking to date, there’s plenty to suggest that the Under The Influence Tour will topple the attendance and revenue numbers from previous years. XXL
spoke to Schwartz, who gave an in-depth look into how this tour came together, his criteria for artists seeking to make his bill, his most difficult challenge and which artists he sees with the biggest potential to break out after this tour. —Carl Lamarre