Concert promotion giant Live Nation and internet O.G., Yahoo are teaming up to bring the live show experience straight to your smart devices. During a Yahoo presentation for advertisers the two companies announced plans to live-stream 365 concerts over a 12-month period starting this summer on a new online channel.
The new channel puts them in the race for viewers against contenders like YouTube, Vevo and Vice. The new venture is scheduled to go live in late June of this year.
In addition to the live concerts, viewers will have access to behind-the-scenes footage and interviews before and after the shows.
But can the new partners handle the online thirst for the high number of concerts that are produced under the Live Nation banner?
Chief Marketing Officer Kathy Savitt explained, “There’ve been a lot of attempts in the past to launch events online in more of a one-off or episode nature. This is the first time, at scale, where two behemoths are getting together and saying, ‘Live is the future, and we’re gonna create a daily habit for music fans.”
The suits are believers as well. Food company Kellogg has already signed on as the first sponsor.
The execs hinted that a recently announced husband and wife tour might be among the first concerts streamed as part of the partnership. Just hours before the announcement Jay Z and Beyonce released dates for their “On The Run Tour”. With Jay’s Roc Nation partnership with Live Nation it would seem like a shoe-in.
“A stadium tour with Jay Z sounds like a really great live event,” Savitt teased.
Live Nation CEO Michael Rapino laughed. “When I found out last week we were announcing it today I thought, ‘Oh jeez. Good and bad.’”