PUMA and Arcade teamed up to conceive, direct and produce The Shoestring Xperience, consisting of two 3-4 minute documentary-style webisodes. In each webisode they follow an artist on his journey from complete unknown to achieving a real shot at success. With Ca$h Out starring in episode 1, check out his behind-the-scenes interviews and Ca$h Out's brand new track, produced by The Soundmen, from the experience.

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