Premiere: Boldy James Drops New Video For “What’s The Word”

With all respect to Eminem and Danny Brown, Boldy James might just be the realest Detroit rapper out right now. The buzzing lyricist made national waves with his Alchemist-produced indie album My 1st Chemistry Set in October, and today he returns with the video for “What’s The Word” off that project. The video follows James as an inmate schooling his girl for only being interested in his fame, before transitioning into him drinking champagne spittin lyrics on a therapist’s chair. He’s setting himself up for a massive 2014. Check the visuals above.

Previously: The Come Up: Boldy James
Review: Boldy James Gives A Hazy Tour Of Detroit On My 1st Chemistry Set