If you’re an avid fan of the Dirty South, chances are you’ve followed the rise of Master P. The 43-year-old rapper, basketball player and entrepreneur had an incredible run with No Limit Records, building his empire on the West Coast before relocating to New Orleans where things really took off. During the early 1990s, P gained notoriety with his group TRU—which consisted of his brothers Silkk The Shocker and C-Murder—and blew up even more when “Make ‘Em Say Uhh!” had the rap game on lock. Local stars like Mystikal, Kane & Abel and Mia X—as well as Snoop Dogg, who became No Limit’s marquee artist—supported his reign in the late 1990s. From the 2000s until its disbandment, the label produced over 50 albums with classics like Ghetto D and Only God Can Judge Me and showed P’s grind never stops.
No Limit’s successful years changed hip-hop in many ways. The fan’s loyalty to the brand played a big part, especially because they did little to market or promote their product. P believed in quantity and large numbers, which resulted in a cult following for their catalogue. The military theme with their patented Golden Tank, NBA analogies and Master P’s handiwork was all they needed to thrive.
Nearly 14 years later, The Last Don is still in hustle mode. Backed by a new army with rising talents like Alley Boy and Miss Chee, P plans on making the return of the Ice Cream Man a huge moment in 2014 we’ll never forget. To celebrate his impact in hip-hop, we asked P to share the stories behind 10 of his best songs. No Limit forever. —Eric Diep (@E_Diep)
Previously: Kurupt Shares The Stories Behind Eight Of His Best Verses
Bun B Shares The Stories Behind Five Of His Best Verses
DOOM Shares The Stories Behind 10 Of His Best Verses
AZ Shares The Stories Behind 15 Of His Best Verses