Screen Shot 2014-03-24 at 12.51.42 PM is shutting down their streaming radio service starting April 28, Billboard reports. They will now use a new player they are currently testing to deliver personalized music that will be piped from VEVO and YouTube to its listeners. been an online music pioneer since 2002. wrote to users that they are putting their focusing on other avenues. You can read that below:

Hi everyone,

Today we have announced significant changes to subscriptions. From the 28th of April 2014, our subscription radio streaming service will no longer be available. This means that traditional subscriber radio will no longer work on any platform or device.

Over ten years, our goal has always been to allow people around the world to discover new music with as few limitations or restrictions as possible. However, the music landscape has changed considerably during that time and we've been forced to make some very difficult decisions surrounding our core products and services. In response we've chosen to focus on what we think does best: scrobbling, music discovery, and recommendations.

If you have an iOS device you can download the Scrobbler app and build powered playlists from the music in your device’s library. Also, if you have speakers or a stereo that supports Bluetooth you can link your iOS device and fill the room with music. You’ll still be able to listen to all of your favourite stations on the new Player, as well as listen to your favourite tracks with our recently launched on-demand playback feature via Spotify.

Hardware devices that currently scrobble, such as Sonos and Logitech Squeezebox, will continue to scrobble as long as the manufacturers support it. We continue to work on new ways to bring scrobbling to every corner of the music universe to make your music home. subscribers are some of the most dedicated music fans out there and we are deeply grateful for your support over the years. We understand that many of you will not like this decision. If you would like to cancel your subscription please follow the steps here or you can request a refund here.

Thank you again for your support.

The Team

[via Billboard]