Beats Music Acquires Direct-To-Fan Service Topspin
Beats Music bought Topspin Media this week, according to a report at Billboard. The acquisition, terms of which were not released, doesn’t come as much of a surprise; Beats Music’s CEO Ian Rogers had served as CEO of Topspin from 2008 until January 2013, when he moved to Beats. At the time of his move, Jimmy Iovine had announced that Beats was making a “significant investment” in Rogers’ old company.
Topspin’s main function was as a platform allowing artists to sell merchandise and music directly to fans, cutting out third party distributors and retailers, and Rogers said in a blog post that the acquisition will allow Beats to be more of a conduit connecting artists with the fans listening to their music. “The acquisition brings a team of talented people who have spent years working on building and fine-tuning the artist-to-fan connection into the Beats Music experience,” Rogers wrote in the post. “Topspin + Beats Music combines music discovery and direct relationships between artists and fans in a revolutionary way.”
Beats Music launched this January with the philosophy of creating personalized and curated playlists for listeners from among the top brands and companies in each field, including XXL. Dr. Dre, Jimmy Iovine and Eminem are also on the cover of the current issue of XXL.