Now that 50 Cent has gone indie, more details are surfacing around the Interscope/G-Unit break up. After already unveiling that both parties parted ways peacefully, 50 Cent goes on to add that their was a tab bit of an audio war going on behind the scenes.
“Interscope is Beats Records,” 50 Cent said in an interview Forbes. “There’s no artist that has a marketing budget supporting what they’re actually doing that doesn’t have Beats headphones in the actual visual to support that brand, that company. So when I invested in SMS Audio, it kind of made people afraid.”
The article even stated that 50 Cent’s SMS logo was blurred out in the final edit of his “My Life” video and that SMS headphones were not allowed to be shown in the visual.