Scott Storch Is Reviving His Career In Hip-Hop
Scott Storch is reviving his career in hip-hop. After a career that has included a stint in The Roots and production credits that include hits like 50 Cent’s “Candy Shop,” Fat Joe’s “Lean Back” and Justin Timberlake’s “Cry Me A River,” the 40-year-old superproducer is set to have a big 2014, stating that he’s going to flood the market with new material. In addition to getting back into the studio and making hot beats again with the likes of Rick Ross and Fat Joe, Storch is venturing into the world of EDM and rekindling his name in that genre, too. Though financial problems and drug addiction contributed to his prolonged hiatus, the New York native is bouncing back with a clear focus and new goals to accomplish.
XXL spoke to Storch about falling in love with music again, working with Pusha T, and setting his sights on developing artists. The Miami Don has arrived. —Eric Diep (@E_Diep)
XXL: How are you falling in love with music again?
Scott Storch: You know what it is? I think at some point when I had my hiatus from this business and this industry, like anything else, we’ve become bitter, jaded and grumpy. We hated on what we used to actually really love, which is music. I would get nauseated turning the radio on, not because it wasn’t good, but because I was intimidated, maybe, and I was frustrated. Slowly but surely with myself, having a clear and clean mind and good influence around me. My partner Rani and my crew that’s around me, it’s a small bunch of people that I can depend on. It’s a healthy environment that I am in and getting some distance and getting deeper in my sobriety, etc. Things become more vivid and clear. It’s like muscle memory. It all comes back. Slowly but surely, my love came back for the music as well. That’s the most important thing, staying inspired and that’s how real music is made. It’s not one formula you can just turn a light switch on and just do. You have to really get into it.
You have to reignite your passion.
You have to digest all of the trends and all the different things that people are doing to make modern music. I guess for me within hip-hop music, I had to learn, I guess, at some point and become a fan of trap music almost to make a complete full circle and go back to what I was doing, but now I do it knowing all the youngsters are trying to do. I can make my old school shit with a lot more confidence, knowing that I know how to do the other stuff, but choosing to make what I want to do.
What have you been listening to? Do you have to play catch-up a bit?
Somewhat. It’s really just turning the radio on and seeing what people are grooving to in the club and vibing out. Obviously all the greats, the Jay Zs of the world. The Jeezys. And just digesting all that music. I don’t know. It’s been a learning period, but it’s also been a period of focus and me staying in the studio. I used to call it wood shedding, which is like peeling the layers off the skin of the music you used to wear and creating a new sound and developing this new thing with touches of what you do great.
I remember Jay Z telling me years and years ago that we should always do what it is that we do great and stay there. We know that piano is my strength. Exercise that shit and run with that. Wear that shit with pride. Don’t try to be a chameleon. Do what you do. Stay in your lane.