14 Reasons Rick Ross Was Right To Choose Diddy As Executive Producer Of ‘Mastermind’

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    1. Notorious B.I.G. <i>Ready To Die</i><br /><br />"To me it’s just a classic album. You go from track to track to track; it’s so many memorable hits. It’s Biggie. To me he’s probably the greatest lyricist we ever had."<br /><br /><iframe width="670" height="380" src="//www.youtube.com/embed/ZzvL4O3uomg" frameborder="0" allowfullscreen></iframe>
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ARTIST: The Notorious B.I.G
LABEL: Bad Boy Records
DATE: September 13, 1994
WHY IT WAS DOPE:  The first release from Diddy’s Bad Boy Records label, The Notorious B.I.G’s Ready To Die still one of the dopest albums of all time. Giving an ominous account of flinching life experiences (“Everyday Struggle”), coupled with emotional depths (“Suicidal Thoughts”) and thematic delivery (“Warning”), Biggie’s debut album still stands as one of hip-hop’s greatest bodies of work.
DIDDY’S INFLUENCE: As the executive producer behind his first LP under Bad Boy, Diddy impacted Big’s immaculate debut by aiding the Notorious One in telling his story—pegging out soulful sounds as samples, helping Big to translate his experiences in lyrical form on wax as the person who footed his dream.

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ARTIST: Craig Mack
ALBUM TITLE: Project: Funk Da World
LABEL: Bad Boy Records
DATE: September 20, 1994
WHY IT WAS DOPE: Here comes the brand new flava in ya ear! While B.I.G. offered a much more gritty, hard-edged appeal on Ready To Die, Craig Mack’s Project: Funk Da World, the second release from Bad Boy Records (Ready To Die debuted a week earlier), gave much more of a dance appeal with a bit of street-savvy. Garnering three hit singles from Funk Da World including “Flava in Ya Ear,” “Get Down,” and “Funk Wit Da Style,” Mack’s smooth delivery was a product of 1990s rap reminiscent of pre-gangsta rap era days.
DIDDY’S INFLUENCE: As the guy behind Project: Funk Da World, Combs’ impact on Mack’s project was still heavy from his Uptown days as the sound geared towards a New Jack style of rhythm alongside blaring beats.

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ALBUM TITLE: Harlem World
LABEL: Bad Boy Records
DATE: October 28, 1997
WHY IT WAS DOPE: Before Drake, Pusha T, or anyone other MC that used a certain lyrical swag, it was the irresistible and aural appeal of Mason Betha that won over audiences. With Diddy’s help, Ma$e’s debut, Harlem World, spawned some of the biggest hits of the late 1990s, including “Feel So Good” and “24 Hours To Live,” which was a marquee of the party lifestyle Bad Boy still attained post-Biggie.
DIDDY’S INFLUENCE: From the sampling to the braggadocio delivery of lyrics, Diddy’s impact on Mason Betha’s debut was well peppered into each song and video from Harlem World, from over-the-top videos to constant reminders of his opulent lifestyle.

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  • Bad-Boy-Records-rapper-G.-Dep

ALBUM TITLE: Child Of The Ghetto 
LABEL: Bad Boy Records
DATE: November 20, 2001
WHY IT WAS DOPE: G-Dep’s debut Child Of The Ghetto had everything: radio-friendly club bangers (“Special Delivery,” “Let’s Get It”), guest appearances from some of hip-hop’s finest (Rakim, Kool G Rap), and Diddy’s signature sampled sounds. Unfortunately, the reaction wasn’t as grandiose as the debut, which led to the demise of G-Dep’s career years later.
DIDDY’S INFLUENCE: Though record sales didn’t translate as largely as the depth of production in Child Of The Ghetto, G-Dep’s debut still remains a revered rap album from Diddy’s catalogue of great works as hits such as “Special Delivery” and “Let’s Get It” help propelled dances crazes like the Harlem Shake.

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  • Yawk Yawk Yawk

    Stopped reading after I saw French Montana’s “Excuse My French”. Not only did that album flop critically, it sold 56k in the first week of sales. An album should NOT sell that low with 2 Rick Ross features, a Drake, Weezy, Nicki Minaj, Weeknd and Ne-Yo feature. Therefore Diddy’s Executive producing magic is not what this claims it is. Mastermind will sell because of Rick Ross and only Rick Ross. No one cares about seeing Diddy’s name on albums anymore.

    • Hate free

      French had the 9th best selling HipHop album of 2012.

      This hateful idiot says it should have sold more because if the features then says albums will sell based on the artist alone.

      Hate filled freak.

    • disqus_9s8hcOnHrn

      Even if the album was as much of a flop as you imply, record sells dont have anything to do with how well the album is produced. I obviously can see you dont like that the cat but anyone who’s been around hip hop the last 20 years cant deny that the cat CAN produce. All those hits in his catalog (before and after BIG even in the days of Uptown) didnt make themselves. Youre letting your personal dislike of someone make you bias and ignorant to facts.