Black Eyed Peas will.i.am now joins Snoop Dogg in the star-studded roster of celebs that are helping develop original video content for the multichannel network, Maker Studios.
Maker Studios garners over 4.2 billion monthly video views and consistently ranks among the top five YouTube partners. According to Billboard, the network has now teamed up with will.i.am to launch an online video platform with original content drawn from the his interests.
Part of the partnership requires that Maker also produce and manage programming for musicians affiliated with will.i.am. In addition to original content, the platform will feature behind-the-scenes videos and collaborations with other artists.