Hard Knock TV, in collaboration with GRAMMY.com, sits down with Producer of the Year Pharrell Williams for a pretty intimate interview.
He discusses his respect for young artist who are making meaningful music and not waiting on a label. “The people make the decisions here,” Pharrell said. “In fact, everything that goes on on this planet is made by the decision of the human being. Thank God like a lot of new musicians are realizing, you know, that’s when you can sort of effectuate change. That’s why we’re seeing so much great music come out. Cause these kids are like ‘You know what? I’m not waiting on a record label. I’m not waiting on a radio station. I’m gonna put my music up and out to the world. And if it’s meaningful to people then it will catch fire.’ And in a lot of cases we’ve seen it. You’ve seen it everywhere from the likes of the Kendrick Lamars to Lorde. Two of my favorite artists at the moment. They just didn’t care. Put a song up on Soundcloud, shot a video.”
He also speaks about his earliest hip-hop memories, his unique approach to making music and plenty of wise words. Listen watch it above.