Kendrick Lamar’s Grammy Performance Doubled His Spotify Popularity

Kendrick Lamar

All award controversy aside, the Grammy Awards are supposed to introduce artists to a broader and appreciative audience by breaking boundaries of genre. Kendrick Lamar’s collaborative performance did that. According to Spotify, the Compton MC has enjoyed a 99% increase in popularity. K. Dot beat out Macklemore for hip-hop’s biggest gain, considering the Mack only had a 65% increase in traffic. In additional Kendrick Lamar news, XXL caught up with the lyricist and he shed light on the Grammy snub, his upcoming album, and much more.