Pharrell Williams has widely been considered as a both a trendsetting icon in music and fashion but his tall fedora at the Grammy's has taken his fame to new heights.

According to Daily Mail, in the UK, searches for the producer/rapper have increased by 5000% since last Sunday. To put the numbers in perspective, on average the Neptunes instrumentalist is looked up 165,000 times a month in the region. In the past four days, Pharrell has been searched a statistically-impressive 270,000 times.

In addition, the "Happy" artist's fashion statement has influenced a 50 percent increase in oversized accessories including fedoras and cowboy hats.