Vic Mensa And Clams Casino Harness The Power Of YouTube In “Egyptian Cotton” Video
YouTube can be a pretty powerful tool of communication. A couple weeks ago Chicago rapper Vic Mensa and New Jersey producer Clams Casino made a song together by harnessing the collaborative, communal spirit of YouTube as part of a promotion for HP’s 2 Days Beat project. And now the results are in.
The track, titled “Egyptian Cotton,” has its own sleek, futuristic video to go with it. The clip combines footage of the INNANETAPE rapper and Casino working together in the studio along with some creepy visuals that look like a cloud of black lotuses descending on the pair. It’s part commercial, part creative experiment and part music video. Check it out above.