Jay Z enters into an partnership with CAA and launches Roc Nation Sports. His first signing, all-star New York Yankees second baseman Robinson Cano.
When: April 2, 2013
When: April 11, 2013
The controversy over Rick Ross’ rape-lyric on “U.O.E.N.O” finally caught up to him. TMZ reports that Reebok officially dropped the MMG leader as their spokesman and which cost Ross between $3.5 million to $5 million. Even after issuing an formal apology, they felt the damage was done. Reebok CEO Uli Becker expressed his feelings about the situation stating, “It’s unfortunate because he’s a great guy, he just has stupid advisors around him.”
When: April 12, 2013
OG Double D, a music executive, MC and associate of Future through his Freebandz imprint–was shot and killed on Interstate 20 in his black Maybach. He was found suffering from multiple gunshots to the body and head and died in Grady Memorial Hospital.
When: May 1, 2013
After inciting public outrage from Emmett Till’s family for his controversial lyric on Future “Karate Chop (Remix),” Lil Wayne issued an official statement to apologize for his actions. However, Airickca Gordon-Taylor, who is the Executive Director of Mamie Till Mobley Memorial Foundation and Till family representative says Wayne’s apology wasn’t sincere. Till’s family members pressured the rapper’s sponsors into possibly dropping the rapper over the lyrics, which turned out to be successful after Mountain Dew dropped Lil Wayne as a spokesperson. Weezy would later apologize to the Till family again mid-performance at Bridgestone Arena in Nashville, Tennessee while on his America’s Most Wanted Music Festival tour.
When: May 1, 2013
Pepsi Co. pulled Tyler, The Creator’s Mountain Dew ad, “Felicia the Goat,” from all channels as the commercial got huge backlash for being racist and implied violence against women. Noted author and economist Dr. Boyce Watkins went as far as to call the ad, “arguably the most racist commercial in history.” Tyler would later go on and say that the controversy wont change his art in any way.