Adidas Officially Confirms Deal With Kanye West
Adidas has officially confirmed a new deal with Kanye West.
Previously, Kanye West had announced the partnership between the German shoe brand and himself during an interview with Hot 97’s Angie Martinez last Monday.
A press statement from Adidas circulated today and it outlines the reasons for bringing Kanye West into the company’s fold. The full statement reads:
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
The New York Post reported last week that the deal was for a reported $10 million dollars but it is unclear if that number is true. XXL will keep you informed as details continue to emerge about Kanye’s partnership with Adidas.