With a roster stacked with talent, Top Dawg Entertainment is the hottest label on the West Coast, if not the game. The recipe sounds like another Cali-based label that peaked in the mid ’90s, Death Row Records. Talent and success aside, former Death Row rapper Snoop Dogg thinks the two labels are nothing alike in their approach to dominance.
Snoop Dogg Snoopzilla recently chopped it up with Vibe and gave his thoughts on the recent TDE controversy with GQ and comparisons to TDE and Death Row Records, the imprint where he blossomed his career. “No, they’re not the new Death Row. TDE did it totally different than Death Row did it,” said Snoop. “Death Row did it with a gangster approach. We were smashing on niggas, f#cking people up. We were determined to be the hardest, meanest, baddest, coldest, roughest, toughest in the game.”
Snoop, however, says rap’s current hottest crew takes a different approach to their success. “They peaceful, they love, but they get down,” he added. “They got rappers from everywhere and they represent hip hop. And they don’t represent negativity.”
Check out the entire clip, HERE.