When it comes to promoting his new Revolt TV network, Diddy has no shame.

That's why the rap mogul made a surprise guest appearance at the Country Music Awards last night. Alongside country music star Kellie Pickler, Diddy presented the award for vocal group of the year. During the presentation, Diddy admitted to being a "down-low country music fan," to which Pickler awkwardly replied, "Good boy." It was weird.

Of course, Diddy also put a plug in for Revolt TV, saying that he created the network because "people like all kinds of music these days." Stay tuned to XXL to find out where Diddy pops up next.

[Via USA Today]