They say that you shouldn’t judge a book by its cover, but often the human instinct to make snap judgments overcomes that sentiment. We all do it, and we can’t help it. As human beings, we are psychologically inclined to judge what we see at face value regardless of our better inclinations to do otherwise. That is why it is so important to come up with a good title. A good title can often make or break a book, a movie or an album. You want your audience to have a good impression of what they are about to witness before they gaze upon your art.
Of course, there are the bad titles. They can be nonsensical, boring, confusing or outright laughably offensive. Over the 40 years of hip-hop history, there have been more than a few completely confounding titles that have done a lot to turn off an audience before they even get a chance to listen to your album. XXL is looking at 20 of the worst rap album titles of all-time today.