Snoop Dogg and Colt 45 launch "Keep It Colt 45" and unveil the new "Colt 45 crew" with visuals featuring Snoop, YG, Lil’ Debbie, Skeme and Snow Tha Product.

“Keep It Colt 45" pays homage to keeping it real and remembering where you’re from, once the whole world knows your name,” said Snoop Dogg. “ It’s not always about the club, but rather the crew, the crib, the kickback. And it’s always about keeping it 100, keeping it trill, keeping it G.”

The “Keep It Colt 45” initiative includes a series of live activations that started with Snoop Dogg’s official BET Hip Hop Awards after party this past weekend, out of home ads starting in two weeks on October 15,  plus photos and a video series featuring freestyles by the Colt 45 crew via the Colt 45 Facebook Page.

Watch the video above to learn more about “Keep It Colt 45."