Nipsey Hussle Charging $100 For ‘Crenshaw’

Nipsey Hussle

Nipsey Hussle is ’bout his hustle, for real. Last month, the Los Angeles rapper revealed he would be dropping, Crenshaw with DJ Drama on October 8. Even though it’s a mixtape, Neighborhood Nip still needs all money in. He recently revealed to RapRadar that he will only be releasing 1000 copies and will be charging $100 a piece for the tapes at a pop-up shop in Fairfax on the date of its release. Though the idea of paying three figures for a CD might sound bonkers, Nip explained his reasoning in a statement which reads…

“It’s 2013 weather we except it or not, buying music is a choice not a requisite. When I think of the psychology behind what makes me purchase an artists album, it’s always a form of reciprocation. Almost like a token of appreciation after I experience the product.

The reason I chose to charge $100 dollars each copy and only start w 1000 units is because I’m tailor making my music for those who are listening…it’s not about stepping outside of what I’m known for in hopes of new discovery. What that means less is fans that are better served. (Kinda like the effect of less kids in a class room leading to a better education)

I’m more or less focused on fully serving the ones that have connected all ready. That being said its a value over volume thing…if I’m goin to offer a product made with no compromise or concession to the platforms (radio, A&R opinion, label bias) ect…ect..then the way we sale it has to change.

Hence PROUD2PAY.

As an artist my goal is to inspire…entertain…motivated…and most importantly INOVATE. And as lovers of art we should base our purchase on the artists ability to do so. That being said, if my presence in the game has had any of those effects on you $100 is your form of saying don’t change.

It ISN’T the price of the plastic case and polyurethane disc…it’s the price of Revolution! The price of Rebellion against an industry that has tricked us all into making products that have no soul for fear of not being heard if we don’t.

I have over 400k followers on twitter 140k on Instagram and 400k on Facebook but what good are they if they don’t mobilize around my releases? if only 1000 of those people are engaged to the point of brand loyalty then that’s who I’m focused on.

That being said: I fux w who fux w me. I have no plans to change up or go left on my people for hopes of a lager audience. And I have a feeling that this 1st 100 will be the evangelist to my cause.

Like Frank Lucas said nobody owns me. We might have to go into the jungle for it to work but once we get it… It’s blue magic.

#fuccthemiddleman

#crenshaw 10.8.13

#proud2pay”

crenshawpopup

[via RapRadar]

  • jimmimcb

    literally the dumbest shit i have ever read if even one person who isnt from his camp buys this i feel the apocalypse is coming i wouldnt pay a penny for this clowns music

  • Big P Bastard

    Guess i’ll be DL’ing my free copy…Although I fux with Nip, I would never ever in this lifetime pay $100 for a Mixtape, CD, Album, Tape, etc…That’s new age Pimping he tryna pull, lol….My take on it is why I or anyone pay $100 when you can DL it for free from Datpiff? Again, i’m not knocking his hu$$le…Do what you do Nip!

  • icon kain

    so what about the people that cant afford to pay 100 for the cd. his music. i guess his tuns aint for them. if he want to motivate inspire and all that. he making music for the rich. And they don’t listen to his music, we do.

  • thenewprintmusic

    See this could be a sensible marketing position… if it was coming from a rapper as accomplished as JAYZ. 100 too redic

  • Fly Spirit

    Jay Z bought a copy so I don’t understand ya’ll complaints. Besides, you can still dl it for free.