Master P has always been known as a rapper who gives back, holding annual Thanksgiving and Christmas giveaways in his hometown New Orleans. Now he is offering $10,000 to a lucky fan who cops his next album, The Gift. The No Limit Records founder’s first solo LP since 2005′s Ghetto Bill will include a “golden lottery ticket” which will put the purchaser in the drawing for the cash. P explained the strategy as an opportunity to give back both musically and monetarily. “As I get better with time, the man upstairs has blessed me and continues to give me the inspiration to share my talents or should I say my gift with my current and new fan base of music consumers of all ages and ethnic backgrounds across the world,” said P. “With the holidays approaching and the economy being the way it is, many families will be unable to buy gifts for their loved ones and that’s why I want to give everyone the gift. Most importantly, I will be able to use my gift of music to help give back to underprivileged kids in many communities, and give them a chance to receive Christmas gifts that they would normally not be able to afford. It is my hope that this will encourage other artists to join me in this movement.”
The Gift will hit shelves on December 6. A raffle will take place, December 23 with the winner receiving the $10K present. Check out the album’s shiny cover art, below.