Lil Wayne at store

Lil Wayne with Victor

Lil Wayne with watches

Lil Wayne becomes major shareholder Parisian watch and accessory company, wize&ope. Weezy is set to bring wize&ope watches to North America in his first ever accessory brand partnership. To celebrate the big announcement, Wayne made an appearance at the wize&ope flagship concept store in Paris, France yesterday, October 15, right before his show at the Palais Omnisports de Paris Bercy.

Wayne’s roll will include helping the company promote its products as well also inspire its future collections.Bluerprint Group co-CEOs Cortez Bryant and Gee Roberson, Lil Wayne's managers, and Efe Ogbeni of Worldpasport brokered the deal.

My personal style, as well as my everyday lifestyle, has always been about individuality and being open minded,” said Lil Wayne. “I was drawn to wize&ope because of their amazing design, fresh packaging and their support of individuality. I’m excited to bring wize&ope watches stateside  and inspire their future collections.

They will launch in North America in February 2014.