Lil Durk is building his own empire.

Recently, Durk merged with French Montana’s Coke Boyz label and released “L’s Anthem (Remix)” as their first collaboration. Now, the Def Jam signee is recruiting his own artists for his OTF imprint. The first is Newark’s AllstarDaGreat or better known as ADG.

Produced by Cashous Clay, “Turn Down For What” comes from ADG’s Perception Is Reality project. The video for the first single, which was released today, finds the duo giving no fucks as they burn Jordans and smash alcohol bottles. ADG’s debut will also feature Fat Trel, Jim Jones, Fredo Santana, Young Chop and more.

[via FADER]