Chief Keef’s New “That’s It” Video Co-Stars His iPhone
Chief Keef dropped the video for his new track “That’s It” today, which is largely comprised of him sitting on a staircase in what is presumably his house, talking into and waving around his iPhone. The two-plus minute track includes a lot of mumbling with the familiar refrain of “That’s It” ending up embedded subconsciously in your head, which means it follows a similar vein of Keef’s muddled-yet-impossibly-catchy formula. He’s dropped a couple videos since his recent Almighty So mixtape October 13, but this is his first since getting out of jail—again—less than a week ago. Check it out above.