In the early hours of the morning today, a 15-second video snippet of Kendrick Lamar's upcoming BET Cypher freestyle leaked online. In the video, Kendrick takes some not-so-veiled shots at rap's reigning Gold-in-a-week superstar, Drake. Much like Kendrick's vaunted verse on "Control," it garnered a ton of reaction on the internet, especially on Twitter, where fans, artists and tastemakers weighed-in on Kendrick's latest salvo against the Canadian rapper.

XXL has compiled the best Twitter reactions from fans, critics and tastemakers since the release of the snippet for you to read, today.