Kendrick’s “Control” Verse Helped Big K.R.I.T. More Than It Hurt Him

Instead of taking shots at Kendrick Lamar, Big K.R.I.T. is actually thankful to have been called out on the TDE emcee's infamous "Control" verse. Explaining that the name drop has opened more ears to his music, K.R.I.T. says the whole ordeal was sort of like a promotion of his projects.

"It's one of those things where I appreciated the promotion, for one,"  K.R.I.T. said in an interview with Revolt. "He mentioned me, a lot of people were like, 'Why the fuck he say Big K.R.I.T. name?' And then they went and checked out my music, they went and heard [A$AP Rocky's] '1 Train,' and now they understand. It's a lot of people on Twitter that never heard my music before, now they going back through 260 records. I've been lyrical, I've been putting it down".

He continued adding that in hop-hop, it's meant to be competitive."I didn't take it that seriously as a diss. Hip-hop is competitive, but I am a competitor. This is a gladiator kind of sport."

Later addressing beef rumors, K.R.I.T. was adamant that things are fine between him and Kendrick stating, "Ain't no goddamn beef. It's like a respect. If you're on a basketball court, and you know a nigga cross you over, you might play defense with him a little different. You won't let the nigga break your ankle. I would assume not, and that's what I'm not trying to do. Ain't no nigga gonna shake me in the MF'ing studio."