“I like to take an artist and take them to the end. That’s one of my strongest areas…A lot of labels don’t have the development part in the system anymore. They want stuff already ready. They don’t take the time to get an artist ready. That’s my role. That’s why I started my own label, Quality Control Music, that’s what we’re doing. Developing artists and getting them ready, like the Migos. Me and my team took the Migos and within six months it’s like a frenzy. We put them in the system. With the Migos, everything I learned from the previous artists, every mistake—there’s been no mistakes with these guys. It’s just been fast forward. I already made all the mistakes.
“The Migos brand is young, fly and fresh. They have a new style. They have a cadence that hasn’t been done in a long time. Seriously, that cadence is crazy. It’s fresh and new. I’m starting to hear it a lot and it’s making me mad. You hear guys trying to do their cadence on different songs and they can’t do it as well. I was telling the guys the other day, ‘Man, you hear guys rapping just like you but it’s one verse. They might steal your style for one verse but they can’t consistently do it.’”