Eminem is taking his partnership with Call Of Duty further, planning a special edition of his album for those who buy the game. The two releases—both slated to come out November 5—have been linked together since Em debuted his new song “Survival” in a trailer for the game last month. That song will be included on the special edition of the Marshall Mathers LP 2, and anyone who purchases CoD at GameStop on the day of its release will receive a download code for Em’s full album.
“Call Of Duty is the ultimate adrenaline rush,” said Activision Publishing—which owns the Call Of Duty franchise—CMO Tim Ellis in a statement. “It’s the intensity and heart-pounding excitement you feel as the action unfolds. And Eminem embodies this same spirit and captures this in his music.”
Big money, high-profile branded partnerships are becoming a bit of a norm in hip-hop, with Em following in the lucrative footsteps of Jay Z, whose Magna Carta…Holy Grail partnership with Samsung netted him $5 million out of the gate. The special edition of the album will include “Survival”—which will be getting a music video later this month—as well as another additional studio track.