The Toronto Raptors announced today that they will teams up with Drake to make him their Global Ambassador. Maple Leaf Sports & Entertainment (MLSE) will announce the first of several initiatives that include Drake and what role he will have with the NBA franchise.
The Raptors have been a struggling franchise since the Vince Carter days have passed and are now gearing up to change the perception of the team. He will acting as a host, business partner and consultant for the team. The Raptors are rolling out a big rebranding mission and are already set to host the 2016 NBA All-Star Game. Now they enlist the help of Toronto’s hometown hero for guidance to lead them out of obscurity.
[Via TORONTO STAR]