Off his debut EP Downtown: Life Under The Gun, August Alsina crafts up a dark visual for "Hell On Earth". Detailing his past life August opens up old wounds, spawning together the tale of his life which has been far from easy.

“I live shit to talk about it and show other niggas that anything is possible. When I was at one of my lowest points, I ended up homeless, but I still felt rich because I knew what I possessed," are the words that appear as the video opens.