West Coast rapper and producer Warren G has been announced as the new face behind Allure Moscato Wine. The Allure Moscato brand is made by Bronco Wine Company, the over 100-year-old California wine company, and Moscato in particular has a history of being referenced and alluded to in hip-hop songs like Waka Flocka’s “No Hands,” Drake’s “Do It Now” and more. The 42-year-old rapper will be a spokesperson for the brand as it continues to expand in the U.S. market.
“Who would’ve known that my favorite Moscato, Allure, would ask me to be their brand partner,” says Warren G in a press release. “It’s exciting to be in the wine business and I know we can bring a lot of pleasure to our consuming audience. I’m looking forward to sharing my favorite pink Moscato with everyone.”
The Allure line, which Warren G will be helping to promote, has two different flavors (Allure Moscato and Allure Pink Moscato) and is currently available online. The G-funk rapper will help expand the brand’s print, broadcast, television, and social media promotions. This isn’t the first time the brand has teamed up with a celebrity to help sell its wares: Keyshawn Johnson has also worked with the company in the past.