Pharrell's hot streak keeps burning up the summer, and now his Billionaire Boys Club clothing line—which celebrated its 10-year anniversary earlier this year—has teamed with Ollie Magazine to launch a t-shirt design contest. Skateboard P's looking for designers of all kind to submit ideas, with the winner's design being printed on a t-shirt and sold at BBC's physical location in Tokyo. "I'm really excited about it, because we're always looking for an opportunity to find new talent," Pharrell said in a video promoting the competition, in which he's wearing a pretty awesome hat. "This could be—well, it's gonna be really cool."

Check the video above.