Jay-Z’s Magna Carta Holy Grail has arrived. Two days after its exclusive July 4 release to Samsung users, the album has been consumed thoroughly in a number of publications who have already written critical reviews. While The New York Times has claimed Grail is filled with "ups and downs," they have also discussed his bold marketing campaign in detail. For those who want a recap on his strategy thus far, we have gathered five key points from their recent piece. From the thought process behind the app’s permissions to failures on release day, here’s something to keep you up to speed. You can also read the full article here.