Kid Cudi has partnered with Beck’s beer to design custom labels for the beverage company’s 2013 artist campaign. Ever year, Beck’s asks six artists in a variety of disciplines to a design a unique label. Cudi’s design incorporates elements from each of his albums and will be seen on 13.2 million bottles in the United States. Cudi joins a diverse range of artists including Mark Eckō, Willis Earl Beal, The Date Farmers, TM Sisters and William Hundley in designing this year’s crop. The video was directed by illRoots and UZI.