Kanye West’s ‘Yeezus’ Sales Fall 80% In Second Week, J. Cole’s ‘Born Sinner’ Could Nab No. 1 Spot On Billboard
After premiering at the No. 1 spot on the Billboard 200, last week, with 327,000 albums sold, Kanye West's Yeezus has had one of the biggest second week sales drops in Billboard history, according to Billboard.com. West's polarizing new album was only able to move 65,000 copies this week, making way for Wale's The Gifted to premiere at No. 1. The average one week drop off for a No. 1 album in 2013 is 69%, according to Billboard. The lackluster second week sales could be attributed to Kanye's unorthodox marketing method for the album, which didn't include putting out a radio single or video for the album, prior to it's release.
Whatever the reason for the drop, the lag in sales may give J. Cole the opportunity to take the No. 1 spot in next week's Billboard 200. Industry insiders suggest Born Sinner could move 60,000 copies by the end of the tracking period, which may give Cole the rare feat of moving up to capture the top slot.