The hustle never stops for Hov. Jay-Z and Rihanna have teamed up with Budweiser for their new “Made For Music” international marketing campaign. As part of Bud’s new music-centered global ad strategy the rapper and the singer have both appeared in commercials for the King of Beers.

The beer brewer will also provide sponsorship for concerts by both Jay and Ri Ri, which includes exclusive promotions and VIP chances. Jigga’s Made In America festival which takes place in Philadelphia on Labor Day weekend will also be sponsored by Bud as well as his upcoming Legends of The Fall tour with Justin Timberlake, including 160 other events spanning over two-dozen countries. As part of the deal, Rihanna’s “Diamond” tour logo will be displayed on the limited edition black can.

Check out the first two TV spots, directed by Mark Romanek, below.