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Game Loses Legal Battle Over ‘Rolex Records’ Name, Renames Label

Game

Well, you win some, you lose some. Game reportedly lost a six-month legal battle with luxury watch maker Rolex and has been forced to rename the Rolex Records imprint he formed with Stat Quo, last December. Jayceon recently took to his Instagram account to make the announcement claiming defeat. “We lost & had to fully change the name of the label & it’s logo away from the likeness of Rolex’s crown & stay away from any & everything resembling Rolex. Can’t use ‘Roley Boyz’ or ‘Roley Records’ [sic],” he typed.

On another note, the Compton rapper announced that he has renamed the label, The Firm, and is still looking for new talent for his roster. As previously reported, Game copped Rolexes for his entire team shortly after forming the label last year.

Check out Chuck’s decree, below.

ATTENTION: All artist & producers !!!!!! So after a 6 long month legal battle with Rolex watches over the name “Rolex Records” we lost & had to fully change the name of the label & it’s logo away from the likeness of Rolex’s crown & stay away from any & everything resembling Rolex. Can’t use “Roley Boyz” or “Roley Records” either……. But today a new regime starts & I am officially the CEO of “The Firm” & we are looking for elite artists to be a part of a new movement. With that being said…. Upload your SOUNDCLOUD in my comments NOW !!! Me & @leauxsteez will be listening to your music all day today…. So FOLLOW @leauxsteez & upload your SOUNDCLOUD or Tag someone who will benefit from the start of my new label & have them upload the link to their music on mine & @leauxsteez page NOW. Thanks… & I’m looking forward to all the dope new music – The Game

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