While Diddy has always been a business-minded mogul in a rapper/producer’s body, with his latest venture he’s hoping to move beyond the confines of rap and embrace culture as a whole. Diddy’s Revolt TV, a cable network that recently announced its distribution via Time Warner Cable, is currently in its planning stages with Diddy passionately curating a new kind of network.
With such a major project well underway—Revolt is set to premiere this Fall—Diddy has announced that he’ll be stepping away from putting out solo music in the near future. He tells Billboard, “It’s an evolution for me. I think I will personally be putting out less music, and I’ll be going into that phase of empowering the next artists… I feel a musical and artistic responsibility to do one of the things I do best, which is framing people in the right way and marketing them in the right way.” He excitedly continued, “That’s just as fun, even more fun, for me.”
Discussing the network, Diddy explained that its programming will feature shows with a certain “rawness.” He clarified, “We will not be doing a bunch of reality shows. We’ll be doing music-driven shows that will be exposing you to the discovery and curation of new talent. We’ll also be doing in-depth interviews and shows that will go into social issues with different panels and debaters of the culture…” He went on, “We’ll be going to where the pulse of music is happening, and we’ll be covering it in the way ESPN will cover a sports story, with that level of urgency and seriousness.”
For more on Revolt TV and Diddy’s love for the art of film, check out the Billboard story here.