Tyler, The Creator Says Mountain Dew Ad Controversy Won’t “Change My Art In Any Way”


Tyler, the Creator breaks his silence on Mountain Dew’s recent decision to pull his “Felicia the Goat” commercial.

In a recent interview with Billboard, the OFWGKTA impresario addressed the controversy surrounding the commercial and discussed Dr. Boyce Watkin’s claim that it was “arguably the most racist commercial in history.” Tyler said that finds the allegations of racism to be ridiculous, but said that he does understand how the generation gap between him and Dr. Watkins could lead to a misunderstanding. He also added that the experience won’t change his art.

“I guess people are claiming that it’s racist, which… you know, that wasn’t even portrayed in that commercial, there’s no type of hate being portrayed in that work of art at all – which I’m confused by. But this older black dude, Dr. Boyce Watkins, I guess he found it racist because I was portraying stereotypes, which is ridiculous because, one, all of those dudes [in the line-up] are my friends. Two, they’re all basically in their own clothes…three, no [commenters] saw that commercial and said, this is racist. Everyone either said, “Wow, this is ridiculous, it’s a goat talking,” or they said, “Wow, this is the dumbest, why would they even make this?” So for [Watkins] to nitpick and notice that, clearly shows his state of mind is on some other sh– that I can’t comprehend…Then again, I look at it from his perspective. He’s an older black man. It’s a generation gap. He’s older than me. So the things that he had to experience with racism and stereotypes and being a black man in this country, is different from mine. I grew up in a generation where there’s white kids listening to rap and black kids playing hockey, breaking the norms and everything. He comes from a whole different state of mind when he sees that stuff. He probably was getting fucked with by white people when he was my age. So for him to always have to break the [stereotype] of being a “black thug” when he was growing up, and for him to see that in a commercial, it probably hurts him.”

He continued, “It’s not gonna change my art in any way. I just hope that somehow, if it gets bigger or if it disappears tomorrow, that it just opens people’s minds up. I just actually can’t believe that somebody sat there and pointed out that it was all black people, instead of being confused that it was a freaking goat talking. That’s mind-blowing. That’s mind-blowing that people still think like that. I’m standing here in the freaking sun, burning up on a freaking conference call when I could be out skating, all because of some black dude’s opinion that other people who can’t think for themselves followed.”

PreviouslyUPDATE: Tyler, The Creator’s Manager Says Ad Wasn’t “Meant To Be Taken Seriously”

[via Billboard]

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  • Nick c.

    thats the problem. people can’t think for themselves and have a need to feel superior so they cling on to any sensitive issue to demote the other person. Its more of an ego thing

    • http://www.facebook.com/profile.php?id=100003644733905 Drew Emmerson

      MMMmmmMMM.. there’s also this thing called ‘taste’ – where weak minded doucheriders who can’t comprehend how everything they are spoon feed, is not scrumptiously delicious to absolutely everyone else! Look – some things just suck – to me (and most of society) Tyler is one of those things. That’s not hate – that’s my opinion – just like it’s your opinion to believe this guy has any merit whatsoever – it’s mind that he’s a waste of skin. To me.

      • http://twitter.com/AFRObmb Afrobomb

        “That’s not hate – that’s my opinion”
        ^^^My vote for cliche of the fuckin’ year. You’re absolutely entitled to your opinion 100%. But to his fan’s, and most other folks the way your opinion is stated is HATEful. HATERS do hateful things. Wear that badge, son…Wait, that’s not hate – thats just my opinion, son.

  • http://www.facebook.com/evan.boland Evan Boland

    Well spoken.

    • Dawn Dawnnerson

      are you serious? you’re an idiot if you think anything about what this guy said is “well spoken.” This is his problem, he is stupid, getting his confirmation for other stupid people, while the executives laugh all the way to the bank. Wake up fool!

  • http://www.facebook.com/profile.php?id=100003644733905 Drew Emmerson

    Won’t “Change My Art In Any Way” – hahaha I love that. Anyone can be an ‘artist’ simply by saying so. Well – me too. Artist / Author / Photographer / Actor – and all those other ‘art forms’ where you never have to substantiate yourself or offer any proof in order to just ‘claim’ a title like that. Every time I shit – it’s art – cause I say so – and if you judge me – your a hater.

    • Nick c.

      he directs, produces, does album artwork and writes all of his own work. Thats a real artist. If you don’t like his lyrics that’s fine, that is your opinion. But to say he isn’t an artist? You can’t call 95% of the music industry artists then because the rest of them don’t put in the kind of work Tyler does.

      • Dawn Dawnnerson

        You miss the point of Drew Emmerson’s comment, guess its above your level of comprehension, much like Boyce Watkin’s objections to this boy’s commercial are above his level of comprehension. there is nothing “artistic” about that commercial or anything that I have ever seen from this self proclaimed “artist.” He is making people laugh by playing on the stereotypes of the disadvantaged, uneducated and the drug addicts of the black community. Dumb white people find it funny because it is comforting and confirms what they already believe, and those blacks from the hood find it funny because it projects themselves in a “real” way. True artist, hard working, educated blacks, and educated whites see it for what it is–doo-doo!

  • Kaz Da Clown

    Tyler is an excellent observationalist.