Mountain Dew has a second controversy with a rapper this week.
TMZ reports that PepsiCo has dropped Lil Wayne as a spokesperson over his reference to Emmett Till on the remix to Future’s “Karate Chop.” In the song, Wayne raps that he “beat that pussy up like Emmett Till.” The Till family stated in April that they would go after Lil Wayne’s sponsors.
There is no word whether PepsiCo will stop running its Mountain Dew ads featuring Weezy.
Even though the song dates back to February of this year, Lil Wayne recently issued an apology to the family of Till for the lyric. However, Till’s family formally rejected his apology, saying, “While it’s commendable that he has vowed to respect the legacy of Emmett Till and his memory to ‘not use or reference Emmett Till or the Till family in his music,’ this statement falls short of an apology, as none is mentioned.”
Earlier this week, Mountain Dew pulled a commercial directed by Tyler, the Creator after it was accused of being racist.
• Emmett Till Family Doesn’t View Lil Wayne’s Letter as a Formal Apology
• Lil Wayne’s “Karate Chop” Remix Stirs Up Controversy
• Lil Wayne Issues Official Apology To Emmett Till Family
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