Casey Veggies: “It’s Not About Your Hype, It’s About What You Stand For”
If hip-hop is a young man’s game, then Casey Veggies has a head start on most other current players. With a career that dates back five years to his 2007 debut mixtape Customized Greatly Vol. 1, the California rapper has put in an impressive amount of leg work, especially for someone who’s only 19 years old. Not only has young Veggies garnered national recognition with his mixtapes, including 2011’s Sleeping in Class and this year’s Life Changes, he’s also inked a management deal with Roc Nation and co-founded lifestyle brand Peas & Carrots with Anwar Carrots and Joshton Peas.
Earlier this month, XXL caught up with Casey at a photoshoot in NYC to discuss his music, blowing up while still in high school, and how rap’s rising generation of stars has figured out the science of the industry.