Rick Ross was released from his Reebok shoe campaign over his “U.O.E.N.O” lyrics. To add more to the story, sources tell TMZ that Ross is expected to lose a large amount from his Reebok deal.
TMZ reports Ross will lose between $3.5 million to $5 million. Even after Ross issued an official apology, Reebok felt he didn’t accurately represent the brand’s mission statement.
Ross is allegedly telling people close to him that he is entitled to forgiveness because he helped popularized Reebok in hip-hop. However, they believed Ross didn’t display the same amount of concern about the situation, and is looking to move forward.