When Big was in his prime, he shouted out Australian knitwear label Coogi on just about every song. On "Hypnotize," he rapped, "Every cutie with a booty bought a Coogi"; on the "One More Chance" remix, he admitted, "I stay Coogi down to the socks"; and on "Big Poppa," he exclaimed, "Living better now, Coogi sweater now." Needless to say, with so many Biggie cosigns, the street wear brand has become a true mainstay in hip-hop. To this day, rappers celebrate the brand by rocking Coogi at shows, in photo shoots, and even on album covers. Check out photos of your favorite rappers wearing Coogi.
HIP-HOP ON A HIGHER LEVEL