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For Love of the Art: The Boutique Labels Behind XXL’s Freshmen

Bad Boy

Bad Boy Records
Founded: 1993
Notable Artists/Releases: The Notorious B.I.G., Ready to Die, Life After Death; Ma$e, Harlem World; Puff Daddy & The Family, No Way Out
XXL Freshmen: Gorilla Zoe, French Montana, and MGK
Quote: “Bad Boy Records looks to continue their XXL Freshman trend with the addition of latest signee, rapper Los. As a legendary label it has been an honor to have already had three other artists on the Freshmen list in the past.” —Harve Pierre, President of Bad Boy Records.

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