The New New: 15 New York Rappers You Should Know
Notable song: “Queens Kids”
Sounds like: A less smoked-out Mac Miller, with New York tendencies, like Nas’ nasty confidence.
Why you need to know him: You could call Bryant a struggle rapper, but that’d only be because he’s a young dude grinding and has sort of struggled to get his footing. Two years passed between his “Queens Kids” and “QB” videos, and it’s hard to guess what he’s been up to, but he seems to finally be getting some attention for his style and upcoming aptly-titled New New York mixtape. He might not be as impressive as someone like Joey Bada$$, but whatever he lacks in lyrical virtuosity and verbal dexterity he more than makes up for with enthusiasm and passion for bringing New York back to its mid-’90s glory days through quality beat selection, expertly-timed callbacks, and nice visuals that hold it all together. He’s also a good-looking kid who could easily crossover to a female audience with one pseudo-love song, though he’ll likely hold off on those for now. You could say his packaging is better than his artistry, but his artistry is his packaging. That’s whats great about these young kids – they don’t wait for a label to create an image for them, they know they need to create an image first for anyone to pay attention.